We Are All Publishers Now
publishing = making public
“Today, many of the key functions that we think of as publishing are actually done by outsource firms, consultants, and freelancers…. So, if big publishers can hire all these people to work for them, can’t writers, co-ops, and scrappy indies?”
via Locus Online Features: Cory Doctorow: In Praise of the Sales Force.
This is a must-read column by Cory Doctorow. Top heavy publishers won’t be able to tinker in niche markets, so that leaves the small indies and the artists themselves some breathing room to get to the public. But still, how to market the work, cultivate community interest and get people to pay a few dollars for your fiction, music, video?
Outsourced publishing services will make it easier and cheaper to get quality work out to more people, but it will still be artists and their niche communities that will decide what has value for themselves and ultimately for the rest of us. We are all publishers now, all making public the flows of our aesthetic attention.
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